The name NIUKU came from the expression "Niuku Djawal" which means in Fulani "very reserved hospitality". Behind this name lies essentially the story of the paternal grandmother of the designer, one of the first fulani working woman that found her place in a society led solely by men in the fifties / sixties. She became an emblematic figure for Kadiata who inherited the name and a common passion for the world of textiles and printed fabrics.
The omnipresence of the color orange as a guiding thread through the collections means in India peace and enlightenment and yet in the United States, it represents oppression. A double meaning which represents the name NIUKU.
The paradoxical aspect of a classic and unisex as well unique clothing expresses the NIUKU identity that offers atemporal pieces in a world where Fashion does not change. NIUKU wants to represent the unique piece which is perfectly adaptable to any wardrobe, with an aspect of conscious garments that anyone could appropriate while hustling the gender codes.
NIUKU clothes are created and produced in Africa by using French “savoir-faire” that the designer learned for 9 years in Paris and blend it with her vision of futuristic African Touch into unisex and atemporal pieces that will combine luxury, modernity and ethnicity.
The brand goals is to retain its originality and classic and minimalist and timeless soul, while integrating her African heritage by creating unique fabrics and always be in a process of research of noble materials while staying true to the brand.